ABOUT
IMAGES . SYSTEMS . CULTURE > REFRAME
BONDI Gypsy emerged on the corporate team-building and event circuit, deploying Pictures-based logic and SCREEN (film and television) logic alongside cultural astronomy.
This framework is now articulated through three core systems:
PICTURESQ (image system)
SIMUATEDQQ (astronomical system)
SCREENL Q(RATED) (film/TV system)
The sessions centred on challenging norms and producing genuine shifts in perspective—a process that proved effective across diverse teams.
Clients included Optus, Westpac, Ogilvy Mather, Pulse, Bondi Ballet, Bondi Social, Mercer Bell, Talent International, Foxtel, Riverbed, Temple & Webster, About Life,, Charles Parsons, Mastercard International, One Green Bean, Petbarn, Mr Vitamins, Crowe Horwath, Nortel, and Saunders & Co.
After nine years on the corporate events circuit, BONDI Gypsy stepped back from the marketplace in 2017. During this period, the brand operated as both a communications service and a cultural platform for pop-cultural design narratives oriented toward renewed and multiple perspectives.
BONDI Gypsy now operates as a post-conceptual art practice structured through PICTURESQ, SIMULATEDQ, and SCREEN: Q(RATED). These systems function as cultural readymades and interpretative frameworks. Within a discursive setting, they operate as prompts for reflection, generating insights into identity, relationships, and life direction.
BONDI Gypsy's are degree-qualified and coaching-certified.
ORIGINS
BONDI Gypsy began as an idea: what happens when contemporary art thinking enters the corporate world?
Drawing on the Pictures-based practice of Peter Rosson and the post-conceptual work of Sal BRAIN, the project developed team-building and event formats that used image culture, narrative, and design thinking to challenge assumptions and open new perspectives.
Rather than traditional training models, the sessions operated as creative interventions — pop-culture-infused story environments where participants could examine how culture, identity, and power shape everyday decisions.
Between 2008 and 2017, SIMULATEDQ worked with a range of Australian companies, developing a distinctive approach that blended art practice, cultural analysis, and organisational insight.
Today, the project continues in a new form through the Life Profile, bringing the same creative intelligence to the reframing of individual situations.
REFERENCE
Integration between different levels, systems, and dimensions. For me that is the most exciting in the sense that you are well-versed in psychodynamics, psychotherapy, gestalt, personal development, and psychoanalysis. But at the same time, you can also see it symbolically —and beyond Jungian archetypal symbolism, which I like. Then woven through is also the common sense, almost popular reality perspective. There is such integration.
…it is multiple-systems-based. Most people would work within one paradigm or blueprint, but you integrate so many aspects from what would Jo Blog say to socio-political to historical contexts as well as transgenerational, transpersonal, interpersonal, psychodynamic and the way you bring in the Cultural Astronomy and the films.
It’s very easy for people to use a particular modality and, in some ways, make themselves right. You go beyond that.
John Lily, who wrote a book called The Centre of the Cyclone, where he experimented with LSD, sensory deprivation with dolphins - that kind of thing. As far out as you can get! One of the things he says is that everything we perceive, every means of perception, is a belief system, and what we need to do is, when we touch the boundary of a belief system, is go beyond it.
In this way, you’re work challenges assumptions and expands my perception.
But then you ground and say, whatever,…”maybe you’re just turned on by her”, the down to earth perspective, as well as analytical, spiritual and energetic - so the level of integration is just amazing. It allows for a resolution, to see and realise.
Then you might say, I think this might be something for you and your partner. This is not from a psychoanalytical point - you can invert the process, and we get off the one-track process, so it’s not just about me. You flip it!
It’s your ability to perceive. And it’s more than just a dynamic listening space, when the response simply emerges in the other, in my psyche. It is also locating resolution through points of view, multiple viewing points, from so many angles, and that creates embodiment, which brings it to a humane level that is irrefutably grounded and connected.
JC- Interior Designer, Sydney, 2022